The emails showcase Creative Director Jenna Lyons but in a new direction. It tries to appeal to a more intimate setting. She announces the following:
Nothing makes us happier than to be able to stay in touch with you, one of our best customers. From time to time, I'll be emailing you one of my favorite pieces from our collection and giving you the chance to buy it first.Now some of you got the email above which features the Satin Galaxy Tote (Item 26499; $595.00). The email also includes the offer for free shipping on any order (with no minimum). This amazing deal expires 4/11/2010.
This month I'm obsessed with our {fill-in with whatever item & description that Marketing wants to push}. ...I think you'll love it.
While others of you got the email below, which features the Jericho Tote (Item 26082; $258.00). Incidentally, there is no additional offer for free shipping with it.
I understand that J.Crew's marketing team segments customers into clusters, so it can properly target them. With that said, I feel like this kind of makes Jenna's "obsession picks" worthless if they are just sending out the same email with different items. (And before you say, "well customers don't know there are other emails with different featured items being sent out", I will add that J.Crew knows that people post their promotional emails onto blogs like this one -and- many customers have multiple email accounts with different emails being sent to them by J.Crew.) But this could just be my feelings about it.
Lastly, now here comes my rant... what do I have to freakin' do to get on J.Crew's good side! I already shop all the time at J.Crew and I have never received any customer appreciation token (no shopping tote, no day planner, no free shipping on my account, not even a unique free promo code in the catalog). I am thrilled for those who receive them and I applaud J.Crew's generosity towards them. Yet I can't help but feel unappreciated, like I am not worthy. Frankly, it's upsetting. :(
P.S. In the past, I have been generously offered many of the J.Crew appreciation gifts from the most loveliest JCAs. I always turn down the amazingly sweet offers because I honestly feel those items should be enjoyed by them (as they earned those gifts!) So I want to add a big & heartfelt "thank-you!!!" for all the kind JCAs who offered to share their gifts with me. I appreciate the gesture more than you know! :)
Did you get the email from Jenna this morning? Which version did you get? Do you either of the bags that Jenna is obsessed with at the same time? ;)
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