J.Crew Carries Spanx Now {are you cool or cold with the move?}

"Thanks!" to Christy (in this post) who let us know that J.Crew is now offering Spanx.

Right now, there are only two items being offered: the SPANX® Hide & Sleek® Strapless Full Slip (Item 32654; $72.00) and the SPANX® Slim Cognito® Mid-Thigh Shaping Bodysuit (Item 32652; $72.00).

According to J.Crew:

We've long been devotees of Spanx's line of über-slimming shapewear. (We wouldn't dream of donning a strapless or pencil skirt without it.) So we couldn't be happier to offer a selection of their figure-flattering wares.

There was a discussion (refer to this post) about whether or not J.Crew should offer Spanx and what message it sends to customers.

I love the concept of Spanx. (Although I find them a bit difficult to wear. I feel like I need to size up the recommended size for me to even put them on.) They add that bit of security for when you need it.

The only message I interpreted was that J.Crew is going crazy with all their partnerships. As in, it feels like they are teaming up a bit too much. ;) When you click on the "JCrew in Good Company" link, the list has 25+ names now.

What are your thoughts on J.Crew's partnership with Spanx? Do you think this is a good partnership for J.Crew? What message do you think it sends? :)