JCA Blog Mentioned in NYT {Woot! Woot!}

A big "thanks!" to dinagideon (in this post) & Jennifer, who let us know about the following article from the New York Times (click here to read in its entirety) with a special shout-out to a certain little blog...

J.Crew Helps Preppy Go Euro
By Virginia Heffernan
July 5, 2010

J.Crew published its first catalog in 1983, three years after Lisa Birnbach’s “Official Preppy Handbook” codified a peculiar style of comportment and dress associated with rich enclaves on the East Coast. By the time J. Crew showed up — a full-fledged lifestyle manual that seemed to put on sale the whole preppy modus vivendi — Birnbach’s book was enshrined as both satire and tip sheet. J.Crew came to function the same way: with its anodyne clubby name and clothes that ripped off L.L. Bean, Brooks Brothers and J. Press, J.Crew seemed to spoof the preppy style while making it available.

Or maybe it spoofed the preppy style by making it available. For the set that embraced the Boston mentality — “We don’t buy our hats; we have our hats” — the idea of having to shop for what should be entitlements initially seemed embarrassing.

But now that people who look down on shopping are as rare as people who inherit pearls and cable-knit cashmere, nearly everyone has embraced J.Crew. The company, which went public three years ago, now boasts the endorsement of Michelle Obama; more than 300 bricks-and-mortar stores, including some that sell limited-edition items in places like Aspen and Malibu; and a thriving e-tailer and online entertainment business at jcrew.com.

Ever a zeitgeist company, J.Crew does the bulk of its dream-weaving — refining and disseminating the house aesthetic — at jcrew.com, which is lush with images, videos and distinctive “J.Crew haikus,” as staff members once dubbed the brand’s copywriting style. (“A ruched strapless bodice with metallic float threads woven into gauzy silk are attached to a bias-cut slight A-line skirt that hugs the body in all the right places,” read a recent online description.)

The re-emergence in pop fashion of the blue-and-white-striped sailor shirt has been a blessing to J.Crew’s Web site this summer. The shirt is sporty and thus not un-American, while also signifying “Paris,” a new concept jcrew.com has been audaciously colonizing. The site twinkles with references to France and haute couture, and recently it has positioned dissipated and mysterious Euro-type models in the slots that used to be reserved for “J.Crew models” — fresh-faced, wholesome strawberry blondes.

Not long ago, a bed-headed brunette appeared wearing nothing but a sailor shirt in a silent and almost-still video on the J.Crew homepage. She was fiddling with her hair, bored, as if waiting for her video to start. It was an inspired art-tech joke: the short stretch of video served as a double for a still image, disarming users who might have balked had the video, which came up unbidden, been more kinetic. Pressing “play” on this video of the girl — who, half dressed and waiting, was clearly looking for adventure — was the only gallant thing to do.

Sexualizing a model’s image by inviting the viewer to animate her, and thus implicating the viewer in the lady’s pleasure, is an extremely sophisticated use of online video for e-commerce. Once the user has got the half-naked girl to move, why not go ahead and buy her clothes?

The song that plays during the video says something in French about love and freedom. I first took it for a Carla Bruni song, in the spirit of “Le Plus Beau du Quartier,” which played in H&M’s bellwether online video, starring Emmanuelle Béart, in 2006. A J.Crew fanblog revealed, however, that the song was a company original. (The song, “To Be Free,” is sung by Guylaine Vivarat.) A commenter pointed out that it seemed like “a knockoff of Carla Bruni’s ‘L’Amour,’ ” and that seemed right.

Voilà — an e-tailer finds itself in the content-production business. Happens all the time. Because of customer requests, the company said that it would make the catchy chanson available — free — from J. Crew’s Facebook page. It seems absolutely integral to the new and improved J.Crew lifestyle, which recently featured a specific kind of heroine who, though eminently visible now in American cities, is underrepresented in our literature and film: a European in the United States.

The stateside European, in J.Crew’s imagining, wears all our usual American stuff — shorts, T-shirts, cargo pants, polo shirts — but has no use whatsoever for the simplicity and androgyny that used to be hallmarks of preppy. Under the inventive vision of Jenna Lyons, J.Crew’s revered executive creative director, as well as Mickey Drexler, the C.E.O., the clothes and the Web site have become ruffly, silky, beaded and sequined. Every outfit seems slightly hacked — cut up and embellished by a home tailor. You don’t envision someone in J.Crew playing lacrosse anymore; they seem more likely to be philosophizing and seducing. “I have a hard time with the word ‘preppy,’ ” Lyons told Style.com not long ago. “It’s very coastal, and it leaves out a lot of Americans who aren’t yachting or going to the beach club.”

This summer, then, what is the new J.Crew ideal? Not the East Hampton WASP, not anymore. Rather, it’s the sultry au pair watching the children. In sequins.

Points of Entry: This Week's Recommendations
SECONDARY EDUCATION
A sequel to “The Official Preppy Handbook”! If you didn’t get the memo the first time — or if you’re shaky on the role of rehab and texting in la vie preppy— hold your polo ponies:“True Prep,” by Lisa Birnbach with Chip Kidd, is forthcoming from Knopf.

WHEN WASPS BLOG
Those days of preppy names in print only at birth, marriage and death are long over. Now they can’t stop . . .musing. For modest laughs: To the Manner Born, WASP 101, Tickled Pink and Green, Muffy Martini, Pink Washingtoniette, 2PreppyGirls and Summer Is a Verb.

THE CREW
For deals, reviews, insights and general adoration of a clothing company, J. Crew Aficionada is a site to behold: jcrewaficionada.blogspot.com.

I love the tiny shout-out to the JCA Blog at the very end. {yey!} I also really enjoyed the article! It had a great take on J.Crew's most recent transformation. I thought the following lines said it all: "This summer, then, what is the new J.Crew ideal? Not the East Hampton WASP, not anymore. Rather, it’s the sultry au pair watching the children. In sequins." So true! {tear} So true!!! ;)

What are your thoughts on the article? Did you agree or disagree with any of the points made?

J.Crew Email: Straight from Jenna's desk

"Thanks!" to Marietta, Desert Flower, & Twiga, who let us know about another email J.Crew sent out today.

The email above features the not-yet-officially-released-online Monza racing jacket (Item 29779; $595.00). J.Crew describes this Fall bad-*ss jacket as:

Inspired by the slim cut and buttery feel of a vintage Italian racing jacket, this chic adaptation was crafted in hand-washed Italian leather and is fitted and flattering in all the right places. But it's the design details—a distressed finish, chunky button-flap pockets and rib trim—that make it truly covetable. Rounded collar. Zip closure. Long sleeves. Fully lined. Hits at hip. Part of the J.Crew Collection. Import. Dry clean. Catalog/jcrew.com only.

It does look nice. But it is too hot to think about wearing such a jacket right now! (We are experiencing a bit of a heatwave in New England.) Right now, tank tops and shorts is all I can bear to look at. ;)

What are your thoughts on the jacket? Do you like the style? Will you get it?

J.Crew Email: Straight from Jenna's desk

"Thanks!" to xoxo, as well as Girlification of Jules (in this post), who let us know about another email J.Crew sent out today.

The email above features the not-yet-officially-released-online Exhibitor Mega Tote (Item 29448; $375.00). J.Crew describes this Fall bag as:

For those of us who love keeping their carryall options open, we're thrilled to introduce this cleverly tough-chic design chameleon in luscious black leather with glossy gold zipper and chain hardware. This ingeniously designed handbag features a bottom that unzips to add even more capacity, and a crossbody strap that can be attached to the middle of the bag, creating a much smaller foldover. Crafted in smooth, luxurious soho cow leather, it has antiqued-finish gold-plated hardware, a magnetic snap closure and oodles of pockets, including two roomy main compartments separated by a zip pocket, as well as a plethora of extra hiding places. At any size, this uber-versatile three-in-one wonder is our hands-down-must-have this season. Exterior zip pocket. Interior back-wall zip pocket, front-wall split-patch cell pocket. Cotton twill lining. Part of the J.Crew Collection. Import. Comes with dust bag. Removable, adjustable shoulder strap fully extends to 22". 8 1/2" handle drop. 15"H x 20"W

Personally, I am not feeling the bag. Which I am surprised at, because I usually love bags with lots of pockets and with a shoulder strap. But it's my impression from only seeing one image. I would need to see it in-person to make any final judgment.

Slightly off topic... You know how J.Crew offers additional views of the bag, including an interior shot, for select handbags? It would be great to see those varying shots (from the side, inside, and on a live model) available for all bags, and not just some. :)

What are your thoughts on the Exhibitor Mega Tote? Do you like the bag? Will you order it?

J.Crew's Jenna on Mochila Bags

"Thanks!" to GemTwin & Rifka, who shared the following article from the New York Times (click here to read the article in its entirety).

Mochila Bags: In the Moment, and Long Gone
By Karin Nelson
June 30, 2010

IT takes the women of the Wayuu tribe of Colombia and Venezuela up to a month to weave a mochila bag, working eight hours a day, every day. It took no time at all for J.Crew, which featured the strappy satchels in its June catalog, to sell all of them. In fact, they were gone before many customers had even flipped open the issue.

“Craftsmanship is something rare and very valuable,” said Jenna Lyons, J.Crew’s creative director, who was not at all surprised by how quickly the bags went. “There are few things that are still made by hand, much less in a technique that is handed down through generations and is a means of support for a community.” On top of that, she added, “It’s a beautiful bag.”

But there is more to it than that. Recently, the mochila has become something of a cult item, toted around town by fashion editors and It girls, and the subject of chatter on style blogs. “It seems to be the iconic tribal bag,” said Anne Slowey, the fashion news director of Elle, who has picked up a few on her travels. “The perfect mix of practical, exotic and chic.

Much of the craze can be traced to November when the Vogue editor Lauren Santo Domingo organized the Mochila Project. For it, 40 designers, from Alexander Wang to Oscar de la Renta, were each given a traditional bag and asked to rework it in their own style. The extraordinary results — the Calvin Klein was trimmed in snakeskin; the J. Mendel, in fur — were then auctioned off at a charity event in Miami that left those nowhere near South Florida somewhat envious. ...

The PS1 bags, each of which takes five to seven mochilas to make, are $1,100 to $2,250 and will be hitting Barneys New York later this month. In the meantime, J.Crew has just received a second shipment of dusty-hued mochilas, which are $175 at its shop at 1035 Madison Avenue. At least, last we checked, they were.

I remember having a mochilla-style bag growing up. It was lovingly made by my Tia Maria as a gift. And thus, no where near these prices discussed in the article. I am actually surprised to hear how fast J.Crew's version sold out too! Those really didn't last long, did they? ;)

What are your thoughts on the article? Did you find any points shared particularly interesting? Do you like the style of the Mochila Bags?

J.Crew Email: Jenna's picks

"Thanks!" to many of you, including Marietta, who let us know about J.Crew's most recent email, which showcases all of Jenna Lyons' picks for the latest catalog. Click here to view all the items selected.

The theme for these picks are:

July Begs For Cool Comfort– so I'm reaching for easy navy and white pieces that have a nautical bent without being too obvious (think unexpected sparkle and out-of-the-blue pairings) anchored by seasonless, time-and-again favorites.

J.Crew is also letting customers know about their latest promotion. Open a J.Crew Credit Card and get 20% off your first purchase. This offer expires 7/4/10.

What are your thoughts on the items selected? Do you like the color palette? Which items would have made your top picks of new arrivals that you are loving this month?

J.Crew Email: Jenna loves Madewell.com

"Thanks!" to many of you, including Marietta & Ketan, who shared with us the latest news from J.Crew this morning.

The email announces that J.Crew's sister store, Madewell, has a new online shop (click here). (Although, we JCAs have known this tidbit for awhile now.) ;) Creative Director Jenna Lyons also shares the following fashion advice:

On my wish list: skinny denim, anything gladiator and easy tees. [I'll be wearing them all season long]. I'm in love with these Italian leather sunset sandals— the vintage-inspired wooden platform is equally chic and comfortable.

The email's sign-off of "Have a Madewell moment with me..." made me giggle! It reminded me of all those cheesy 80's commercials for coffee creamer, chocolate, shampoo, and body wash. I guess its going for the feeling like we are old friends talking over a cup of coffee in a cafe. Um, okay. ;)

As for the shoes, they feature the Sunset Sandal (Item 23604; $148.00), which Madewell describes as "Seriously, how cool are these sandals? Vintagey wood soles, wide leather straps—we can't get enough of them. Leather upper. Padded man-made footbed for extra comfort." It might just be me, but I am so not feeling these heels.

What are your thoughts on the Sunset Sandal? Do you think they are worth the $148.00 price tag? Do you own or have tried them on? If so, please share! What are your thoughts on the "Have a Madewell moment with me..." sign-off? :)

The A-Team? Nope, the J-Team!

A big "thanks!" to Gem Twin who shared the following article & video about J.Crew's Creative-Team over at Details (click here).

Tastemakers: The J.Crew Team
Jenna Lyons, Frank Muytjens, and Andy Spade on the American classics they can't live without
Photograph by Rebecca Greenfield
June 2010

On the one hand, little has changed for J.Crew since it published its first mail-order catalog in 1983: It's still the go-to purveyor of preppy staples. On the other hand, the brand has grown into a $1.6 billion enterprise and spawned a slew of copycats. All of which provides the company's brain trust—executive creative director Jenna Lyons, head of men's design Frank Muytjens, and collaborator Andy Spade—with the challenge of keeping the label at once classic and ahead of the pack. We asked this trio of style arbiters to weigh in on what to wear, eat, and do this summer.

Alden for J. Crew white suede bucks: "They're completely masculine and elegant. They go great with shorts or jeans, and they will look even better with age."—Frank Muytjens

Lemon and beer: "Adding lemon and ice to a beer makes for the most refreshing summer drink you can have."—Jenna Lyons

Straw hat: "I wore one when I was a lifeguard and just never took it off."—Andy Spade

Vintage army tent: "In my back yard in the country, I'm putting up an old canvas tent that I bought on eBay. When it gets too warm in the house, I'll spend some summer nights camping in my own yard—that's my way of roughing it."—Frank Muytjens

California Baby sunscreen: "It's the only sunblock that doesn't wear off."—Jenna Lyons

Bermuda shorts: "They're part of my summer uniform—always have been and always will be. Those really short shorts are for roller skaters."—Andy Spade

Saint James striped T-shirt customized for J.Crew by Mister Freedom: "Saint James is based in France and is known for its classic Breton striped sailor shirts. Christophe Loiron of the vintage Los Angeles shop Mister Freedom added graphics to them. We call it the tri-laboration: It's like Picasso meeting Jacques Cousteau."—Frank Muytjens

Barbecued ribs: "My husband, Vince, does the best barbecue: He makes dry-rubbed baby back ribs, applewood smoked for four hours in his Stump's Smoker and finished with a North Carolina barbecue sauce. There's nothing better. It's the perfect summer meal, especially because I don't have to do anything."—Jenna Lyons

New Balance running shoes: "I'm tired of the crazy-colored-sneaker trend. New Balance is like Switzerland—neutral. They're also semi-orthopedic and allow me to run on the beach without getting much sand in my shoes."—Andy Spade

Philip Johnson's Glass House in Connecticut: "It's such an iconic, quietly powerful place, and it is now open to the public. I can't wait to be able to actually walk in it."—Frank Muytjens

Polaroid camera: "I love capturing a moment with friends and then being able to let them take some pictures home. It's the perfect memento from a great weekend."—Jenna Lyons

Classic books: "Even if you're not at the beach, you can instantly get away in a really good vintage bookstore. I love losing track of time in one. They keep me inspired."—Frank Muytjens

I give credit to Jenna for wearing those sequin pants again. Why? Because she truly shops her closet and I actually like that message. It's great to see a piece of clothing being worn in various ways, to get the most value out of it. As for the $650 sequin pants (only 4 in production!) ...it's a pass for me. ;)

What are your thoughts on the article? Are there any quotes you found particularly interesting? If so, please share. :)

J.Crew's Jenna Lyons in Elle Decor Magazine {what she is loving}

"Thanks!" to Stephanie, & Raina, who let us know that J.Crew's Jenna Lyons is in the latest issue of Elle Decor Magazine (click here). Also, "thanks!" to Raina (of the lovely "If The Lamp Shade Fits" blog) who shared the above image from the magazine.

The article features "What J.Crew's Jenna Lyons Can't Live Without". The following is also shared:

In ELLE DECOR’s Shortlist, Jenna lists the 12 things she can’t live without, including Nars Lip Pencil in Red Square , silver vases from Astier de Villatte, vintage Miriam Haskell jewelry, and the beach.

It looks as though Jenna is wearing the same outfit— J.Crew's Vintage Bateau Top (Item 24484; $36.00) with a pair of sequin harem pants— from the segment on Oprah (refer to the April 22nd "Video of Jenna Lyons on Oprah!" post). That is definitely an outfit one remembers! ;)

If you happen to subscribe or read this issue of Elle Decor, let us know your thoughts on the article! :)

J.Crew Parties with Muses {from March Catalog}

We all remember the gorgeous March 2010 J.Crew catalog with the nine muses that J.Crew featured. It was discussed a few times on this blog too (refer to the "J.Crew's March Catalog: Behind the Muse {w/Jenna}" post as an example).

A big "thanks!" to Drewablank, who shared a post from Guest of a Guest (click here) which discussed a gathering at the NYC Prince Street store (in February). The event honored the women featured in the catalog as muses.

The following is shared as well: "As guests perused through the J.Crew store on Prince Street, the cash register counters were turned into a bar area where wine and cocktails were served. The latest apparel were displayed, therefore attendees got a first look."

What is interesting about the post is all the great shots of the party. It is actually a lot of fun to check out everyone's outfit. :)

What are your thoughts on the party? Do you like Jenna's outfit? Do you like the outfits/ styling of some of the other attendees? :)

Jenna Lyons In Coastal Living Magazine {what's in her beach bag}

"Thanks!" to Rachel & Michelle, who let us know that J.Crew's Jenna Lyons is featured in the recent edition of Coastal Living Magazine (click here). The image above comes from the "Oh, Jenna." post over at the "Hello Gorgeous" blog. Just click on the image to view it larger too.

The article on Jenna discusses all the items that would be found in her beach bag. It also shares the following:

Jenna Lyons
creative director at J.Crew

With a vacation routine that calls for playing in the sand, family naps, and sunset watching, Jenna Lyons is as relaxed as a pair of boyfriend chinos.

Claim to fame: Jenna lends her own style to the J.Crew brand, mixing masculine and feminine, tailored and sweet- a standard tee gets a beaded neckline; a pencil skirt gets a frayed edge. Affectionately called "Commander in Chic" by her staff, she's helped make J.Crew the headquarters for basics with a twist.

Favorite beach resort: "Amanyara, on Turks & Caicos, is beautiful and close.Leave New York City at 9a.m. and you're in a bikini sipping cocktails by 1 p.m."
Her bag: "I have a great bag made out of an actual sail, witch chunky rope handles."

The picture of her and her son is adorable! I also liked all her picks.

What are your thoughts on the article? What items would you take from Jenna's beach bag? ;)

J.Crew Email: Jenna's vacation picks

"Thanks!" to many of you, including Marietta, who let us know about J.Crew's most recent email, which showcases all of Jenna Lyons' picks for the latest catalog.

Click here to view all the items selected, including the following:

Jenna's Picks
"Inspired by a family trip I took last year, we shot this month's catalog in Turks & Caicos. I'm still taken with the beauty and ease of island life. Here's what I'd bring if I went back."

1. Cozumel Tunic (Item 26153; $78.00)
2. Gladiator Sandals (Item 26415; $110.00)
3. Double-Chained Mesh Bracelet (Item 28021; $75.00)
4. Jeweled Jardin Jacket (Item 26115; $495.00)
5. City Safari Pant (Item 27099; $69.50)
6. Luxe Terry Bloomer Short (Item 26449; $45.00)
   
7. Caden Leather Cork Wedges (Item 25624; $150.00)
8. Linen Charter Skirt (Item 26135; $79.50)
9. Linen Silk-Pocket Cardigan (Item 25772; $88.00)
10. Coral Reef Tank (Item 26236; $110.00)
11. Dahlia Cluster Ring (Item 27943; $58.00)
    
12. Jericho Tote (Item 26082; $258.00)
    

The Jeweled Jardin Jacket (Item 26115; $495.00) is already sold-out! I think I read from fellow JCAs on this blog that it was practically sold out a few minutes after the website updated with new arrivals last week. Incredible!

The Luxe Terry Bloomer Shorts (Item 26449; $45.00)... I can't decide if they are cute or dated. I would love to see these in-person to find out. Although, just looking at the online images I can tell they are too short for me to wear out (but great for in-side the house).

What are your thoughts on the items selected? Do you like the color palette? Which items would have made your top picks of new arrivals that you are loving this month?

Video of Jenna Lyons on Oprah!

The Huffington Post has the video of Jenna Lyons appearing on Oprah yesterday as well as an article (click here to read the article in its entirety) . Enjoy!

Jenna Lyons 'Oprah' Appearance: J. Crew's Creative Director Reveals A Day In Her Life, Talks Michelle Obama & Tips
By Anya Strzemien
April 21, 2010

J.Crew's Creative Director Jenna Lyons--the brains behind the brand's recent makeover and enormous popularity--appeared on Oprah's 'Dream Jobs' episode on Wednesday. Lyons discussed landing her dream job, Michelle Obama, and her tips for dressing with panache.

In this first clip, Lyons walks viewers through a day in her life, which looks every bit as enviable as you'd imagine. Starting with her closet. ...

Then, naturally, Lyons and Oprah got around to talking about the first lady, J.Crew's most famous customer. Mrs. Obama famously wore a J. Crew ensemble on The Tonight Show during Sarah Palin's $150,000 wardrobe scandal.

Oprah admitted "When I saw the first lady, even before she became the first lady, wearing J. Crew--full disclosure here--I went and bought some J.Crew stock. And that was a very good decision."

Lyons also shared her tips on putting together a fabulous outfit.

What are your thoughts on the video? Is there anything you found particularly interesting?

J.Crew Jenna Lyons on Oprah Today! {record & watch}

"Thanks!' to so many of you, including Jessica & Christine, who reminded us the following news. As mentioned in the April 16th post "J.Crew's Jenna Lyons on Oprah {yes, that Oprah!}", Jenna Lyons is appearing on today's episode of Oprah.

According to Oprah's website (click here):

Dream Jobs

From J.Crew's fashionista to a florist extroadinaire, check out these glamourous, high-flying, action-packed dream jobs!

Tune in on 04/21 to watch this show

I will so be watching this show today. I also plan on Tivo-ing it so I can slow-motion all the amazing shots of new arrivals. ;)

Will you be watching the episode today? After it airs, please share your thoughts on the J.Crew segment. :)

Mini-Update: I just finished watching Jenna Lyons. Some notes:

• Jenna's closet (aka: former bedroom) looks amazing.
  
• Jenna's selected outfit (striped shirt & sequin pants) in the pre-taped segment was ...anyways. ;)
• She gets driven to work- amazingly awesome!
• Oprah found her shoes from J.Crew to be comfortable... c'mon Oprah. They are pretty, but not comfortable. ;)
• Oprah is wearing J.Crew- loves it!
• Loved seeing the items laid out on the floor (which represent pages in a future catalog).
• Ugh... Jenna mentions that "tomboy/ borrowed from the boys" tag line again. Over it. ;)
• Overall, Jenna came off as sweet. :)

J.Crew's Jenna Lyons on Oprah {yes, that Oprah!}

A big "thanks!" to Gem Twin (in this post) who shared some very exciting news over at Fashionista (click here):

Jenna Lyons Is Filming Oprah Right Now
By Britt Aboutaleb
April 16, 2010

J.Crew’s Executive Creative Director Jenna Lyons is filming for Oprah right now.

Oprah isn’t in New York, but her team’s taken over J.Crew’s Broadway offices to film Jenna for this Wednesday’s show.

A source says it’ll take a look at the “behind the scenes stuff” Jenna handles on a day to day basis.

She was featured in the March issue of Oprah’s magazine, and Oprah’s lauded J.Crew right and left both online, on her show, and in O, so it’s not surprising she’s finally filming Jenna for the show. We hope Mickey makes a bicycle riding cameo!

I will totally be watching (& TiVo-ing!) the show. How exciting for Jenna Lyons & J.Crew to be featured on Oprah! As the post above mentions, Oprah is a big fan of J.Crew for the past year. She has been spotted wearing several pieces of J.Crew on her show.

What are your thoughts on this news? Are you excited about it? Do you plan to watch the episode this week? :)

P.S. "Thanks!" to nowhatido (in this post) who shared the following: "Tomorrow, Saturday 4/17 at 8:15am Pacific time to NBC'S The Today Show as consumer reporter Janice Lieberman experiences a J.Crew Personal Shopping appointment!"

J.Crew's A-Team Scores Big

A big "thanks!" to audball (in this post) & Raina, who shared the following article over at Daily Front Row's The Fix (click here).

Jenna Lyons Promoted at J.Crew
By Ashley Baker
April 16, 2010

Jenna Lyons is doing something very, very right. J.Crew Group Inc. has just announced that Lyons, formerly creative director, has been promoted to executive creative director for J.Crew, and she will receive a $325,000 bonus. This comes six months after Lyons received a $1 million bonus, which was awarded on the condition that she must pay it back in full should she leave J.Crew within 2 years or pay back in half should she exit the brand in 4 years.

Chairman and chief executive officer Millard "Mickey" Drexler will also benefit from a cash payout of $2 million, part of the a series of bonuses paid out by the company's compensation committee to reflect J.Crew's strong performance. Other beneficiaries include Tracy Gardner, president of the retail and direct businesses, who will receive $425,000, chief administrative and financial officer James Scully, who will get $250,000 and executive vice president of factory Libby Wadle, who will receive $200,000. In 2009's extremely challenging climate, J.Crew’s total income more than doubled, with a revenue increase of $1.58 billion.

There is also an article over at the StyleList (click here) that shares the same news:

J.Crew Bestows Big Bonuses on Jenna Lyons, Mickey Drexler
By Lisa Marsh
April 16 2010

A promotion and a bonus. Jenna Lyons, J.Crew's creative director, has been promoted to executive creative director and was awarded a $325,000 bonus in recognition of both individual and company performance in fiscal 2009. This comes on top of her "one-time" $1 million bonus that she received in October 2009. It's good to be queen!

In addition, other J.Crew executives also pulled down some nice change, too. Tracy Gardner, president, was awarded $425k, chief financial officer James Scully was awarded $250k, executive vice-president Libby Wadle was awarded $200k, and the big kahuna Millard "Mickey" Drexler, the company's CEO and chairman, was awarded a whopping $2 million.

An SEC filing said the company had suspended its cash incentive plan at the beginning of its fiscal year, "in light of the then challenging economic conditions," but reinstated the program after the company outperformed its financial goals for the year.

It seems steering the company into partnerships with Fenton/Fallon, Net-a-Porter, Miriam Haskell for bridal among others were not bad moves for Lyons. Plus, it doesn't hurt that the company is a favorite fashion resource for the First Family.

J.Crew is definitely doing something right! They have been outperforming competition for the past several years. More importantly, they have been outperforming market analysts expectations in terms of performance. As a stock holder, I am very pleased.

I definitely believe these executives deserve a bonus & promotion. Not only are they performing well, J.Crew wants to make sure they can retain them, their top talent. (I believe I read somewhere that some of J.Crew's creative team had been lured away by other companies, like the Loft.)

Although, casual-crew (in this post) raised an interesting point: "...Executives get bonuses while their staff had to take cuts to their pension..." The second article mentions: "An SEC filing said the company had suspended its cash incentive plan at the beginning of its fiscal year, "in light of the then challenging economic conditions," but reinstated the program after the company outperformed its financial goals for the year." Here's to hoping J.Crew is taking care of all their other {talented} employees as well.

What are your thoughts on this latest news? Do you agree or disagree with the decision to promote Jenna Lyons? Are the bonuses an appropriate or inappropriate decision? :)

J.Crew Email: FENTON/FALLON for J.Crew (plus, FREE SHIPPING)

"Thanks!" to Desert Flower, Marietta & HeidiG who shared the following email J.Crew sent today.

The email once again announces the Fenton/Fallen for J.Crew collaboration. They also share the following:

Jewerly designer Dana Lorenz, visionary behind the rebel-chic statement jewelry lines Fenton and Fallon created a covetable collection just for us (you won't find it anywhere else).

Also, "thanks!" to Raina who shared the following article from Style.com (click here for the original article):

Dana Lorenz Is New To The Crew
By Maya Singer
April 14, 2010

When you need a favor, it helps to have friends in high places. Or, in the case of Jenna Lyons, to be a friend in a high place. Several months ago, Lyons, the creative director of J.Crew, was trying (and failing) to track down a few pieces of Fenton/Fallon jewelry, a problem with no real solution until she ran into Fenton/Fallon designer Dana Lorenz (pictured, with Lyons) at a dinner. “It was a party hosted by Maria Cornejo,” Lorenz recalled last night the Soho J.Crew store. “I remember, I was wearing a chambray shirt with paint all over it, because I hadn’t expected to be able to make it. Anyway,” Lorenz continued, “Jenna told me that she was looking for these pieces, and they were all sold out. I offered to make them up for her, as a favor.” Lyons decided that the real favor Lorenz could do for her was to join the J.Crew fold for a season.

The Fenton/Fallon for J. Crew collection is on the sales floor now; Lorenz describes the range as a “mash-up” of her two brands. “It’s a little less statement-y than Fenton, a little more statement-y than Fallon,” Lorenz said, “and I’m kind of loving the contrast with the preppy little blazers and things.” Prices start at $95 for the Carrington chain bracelet, below.

This is the type of collection where customers fall into one of two camps: "loves it!" or "hates it!". Frankly, I fall into the latter. To each their own! :)

What are your thoughts on the collection? Have you seen any in-person at your local brick & mortar stores? If so, please share! :)

J.Crew's Jenna Lyons is the Go-To Girl

A big "thanks!" to KitsMommy (in this post), who shared the following article from the London Times Online (click here):

The go-to girl for fortysomething fashion
Jenna Lyons is the creative director of J.Crew, the American brand worn by the First Lady and other stylish US women
By Lisa Armstrong
April 14, 2010

In your 40s and can’t find anything to wear? This woman thinks she has the answers. And she has form. Because this is Jenna Lyons, 41, the creative director — and according to many saviour — of J.Crew, the American clothing chain to which Michelle Obama, among others, turns when she needs a chic wardrobe reality check.

The 6ft New Yorker with a three-and-a-half-year-old son and a 75-year-old mother (both J.Crew customers), along with the 55 other designers who work with her at J.Crew, has been so successful at tapping in to what grown-up but still fashion aware women want to wear that at the end of last year her bosses slapped a million dollar handcuffs deal on her.

Her secret? “I like what we do, and I wear what we do. I wouldn’t say I’ve made J.Crew over in my image, that would be presumptuous. You do have to work from instinct, while keeping a very clear head about what it is your brand stands for.”

Under the helm of Lyons, J.Crew has come to stand for a clear, reassuring refuge for women who are desperate for a dose of fashion flair combined with a bracing accessibility and clean lines. It is a combination that it is frustratingly hard to find on this side of the Atlantic, where the high street excels at throwaway trends but can’t seem to step up to the challenge of well-made, contemporary classics. The labels that do manage to come up with a more sophisticated, thoughtful take — such as Joseph or Jaeger — operate at the upper end of the high street.

Lyons seems at a loss to explain why others find the task so tough. “Looked at from one point of view, there are a lot of clothes that women of any age can wear now. I love short skirts, for instance, but I wear them with tights. And the twentysomething who sits down the corridor from me wears the same dress, but with bare legs. My mother wears my toothpick jeans — actually she stole mine — but she’ll team them with ballet flats, a blazer and a stripy Breton T-shirt whereas I always wear mine with a high heel and a nude colour top.”

Every time she visits, Lyons ends up pulling all the clothes out of her mother’s closet, styling them into new permutations and then taking Polaroids of all the outfits for her mother. That could be why she has such an empathy with the dilemmas women face down daily when it comes to getting dressed.

“It’s easy to get overwhelmed, bored or alienated by what’s out there,” she acknowledges. “My mother’s always saying she has nothing to wear — and she has tons. What’s lacking are role models. I think that it is symptomatic of a lot of other issues we have about ageing. When I go to LA I see that everyone is dressing like a teenager. Maybe it’s panic,” she muses. “Or the cult of fame — everyone wants to dress like celebrities, and celebrities are all chasing youth.”

Lyons, who is married to an artist and commutes daily to her Manhattan office from her home in Brooklyn, says: “The fact is, you have to get more selective as you get older. You need to learn what works for you, both in terms of functionality and shape.” Lyons is impressively clear-headed about what works for J.Crew. “We’re a clean, American brand.

“Military is good for us — it’s versatile, chic, timeless. Rock chics aren’t us, although we would do a biker boot because that’s a classic which looks great with everything. Ethnic is something we tend to steer clear of, especially if everyone else is doing it. Pale, nude colours are great. Camel is a much tougher call — most women don’t like how they look in camel. I know it’s what Phoebe Philo’s done a lot of at Céline, and I love what she’s doing there, but it succeeds because she’s working with the best, most expensive fabrics.”

J.Crew has been known to push the boat out, however. Lyons laughs when I tell her how last winter I became obsessed tracking down a bouclé tweed jacket that had sold out in every branch in New York (damn Michelle Obama, she wore the matching skirt and the vultures swooped before I got there). I eventually found the last one in town — two sizes too small, but nothing that couldn’t be (drastically) altered. It was worth it. The tweed is excellent and the jacket even has a gold chain stitched into the inside hem, a nice further homage to Chanel. It’s better, in other words, than it needed to be.

“It’s true. We could have got away with less,” she notes. “But you noticed that it was good \[the tweed came from Linton, the Cumbrian company that also makes tweeds for Chanel\] and that cannot be underestimated as a marketing tool. In fact, forget everything else — what our research has told us over again is that the key factor in turning customers on to our brand is word of mouth. Women trust their friends over and above anything else.”

While Lyons loves fashion (“it’s frightening how much I shop”), she’s not wildly interested in trends. Unlike British high street chains, J.Crew, guided by Lyons, scythes a path through this season’s key looks (“we’d do ruffles, although I’m not a huge fan of droopy or wispy ...”).

When she studies the catwalk, she’s looking for moods rather than specifics. “The problem as you move through your thirties, forties and beyond,” she muses, “is that there’s almost too much choice. So many women have no idea how to put it all together.” Her advice: aim for a degree of counter-balance, and edit ruthlessly. “If you like a soft, slouchy feel — a pyjama style pair of trousers, for instance — wear it with a tailored jacket, a menswear jacket and a pair of heels. Structure is your friend.”

So, too, are beautiful items that transcend (and justify) that feverish impulse to buy that infects the most restrained consumer. “Ask yourself when you’d wear it and how long you’ll love it for. Does it make you look better than the outfit you walked in in? It’s not so much about limiting your choices as empowering them.”

I enjoyed this article! There were a lot of great quotes from Ms. Lyons like being more selective about clothing as you become older & knowing what works for you. I also think that J.Crew's collection (for the most part) consists of classic staples. I know what I buy will be worn for years to come. So its great to hear the different ways I can wear a piece as I mature.

What are your thoughts on the article? Any points you found particularly interesting? What is your take on Jenna Lyons' contribution for the Women's line? :)

J.Crew's First Wedding Boutique is Coming Soon!

A big "thanks!" to Joyce, who not only shared the following news, but also scanned the images for us to view!

Joyce received the following card (shown below, with an up-close view above) announcing J.Crew's very first wedding boutique. The store will open its doors on Madison Avenue in NYC on May 27th. That street is already home to J.Crew's Collection Store (1035 Madison Avenue) and Crewcuts Store (1190 Madison Avenue).

In the February 23rd "J.Crew In The News" post, the following tidbit (from an interview with J.Crew's Jenna Lyons) was shared:

You mentioned interiors, and I know you are deeply involved in store design, too.
Totally. We are working on a wedding atelier uptown; we've been designing the store for the past few years. I'm going to Paris in a few weeks hoping to score some vintage picture frames. Whatever I can't do in our house, we do in the J.Crew stores (she laughs). Fashion and interiors are so connected— textiles, mixing the old and the new.

The location for the new store is:

769 Madison Avenue
New York, NY 10065

I think it is a great idea to have a dedicated store for wedding & parties. I remember going to J.Crew's Rockefeller store (in NYC) and seeing a wedding party trying on different gowns & bridesmaids dresses. Not only was the store too crowded to have the party take over the entire changing section on the first floor, they didn't have that many options to try on. (Only one or two dresses for the bride & bridesmaids were available for them to try on.) This will make it much easier for parties to shop for their special day. :)

On a related note, "thanks!" to Kate who let us know that J.Crew provided Brides.com (click here) a sneak peek at an upcoming wedding dress design. The following was shared as well:

Runway Sneak Peek
By Brides.com
April 5, 2010

This dress is J.Crew's modern take on ruffles and classic French lace. "The streamlined bodice with it's racer back is the perfect contrast to the romantic and dramatic, asymmetrical ruffled skirt," says the designer who was inspired by classic architecture, Rene Gruau illustrations, and celebrities like Carey Mulligan, Maggie Gyllenhaal, and Dree Hemingway. Expect to see more French lace, duchess, washed silk crepe, French tulle, and satin-backed crepe throughout the collection.

What are your thoughts on the Wedding Boutique on Madison Avenue? Are you excited about its arrival? Do you think you will shop there? Do you like the latest ruffle wedding dress from the sneak peek? :)

J.Crew in the News {transform!}

There is an article over at Styleite (click here) that has some interesting takes on J.Crew's change in direction:

J.Crew Continues Its Quest To Be America’s Chicest Export
By Megan Baldwin
March 31, 2010

Fashion has a ridiculously short memory. Take J.Crew, for example. We’re pretty sure it wasn’t too long ago that the mass-market retailer was more or less indistinguishable from The Gap, what with its prep-friendly range of high-rise khakis, $40 cable knit sweaters, and the occasional peacoat.

But thanks to the entree of C.E.O-cum-magician Mickey Drexler and creative director Jenna Lyons, there is a definite chic in the chain. Gone is the drab, dress code-approved garb, and in it’s place is some serious Mo-Bama endorsed fashion cred, not to mention higher price tags — $300 satchels, anyone?

And now, with the transformation of Frankenstein proportions nearly complete, comes the news that the all American chain has opened itself up to the U.K. market via Net-A-Porter. Yes, that Net-A-Porter — the same one that sells Chloe, Marchessa and Valentino. Well, if we can have TopShop then we suppose the Brits have a right to enjoy all the red, white and blue glory that is J.Crew.

Still, we can’t help but attempt to piece together at what point exactly J.Crew became a full-fledged, Net-A-Porter approved luxury brand? Our best guess is that it happened somewhere amidst the Michelle Obama’s sunshine cardigan on the Jay Leno Show, Erin Wasson fronting their catalogue, and the recession — which, as we know, drove even the most fashion faithful to the sale racks.

So as much as we bemoan the uptick in prices (since it drives us to bankruptcy every season), you’ve got to admire their image overhaul. Because what’s more fashion-y than a makeover? And hey, if worked for J.Crew, maybe mass-market, mom-friendly retailers like Ann Taylor and Talbots might just be able to stage some mall madness of their own. (Because, god knows, they’re trying.)

Even though there is nothing new in the article (to us well-researched JCAs anyways!), I thought it summarized what is going on quite nicely & even made some good points. The company has definitely set itself apart from its old competitors like the Gap. And the line about admiring the image overhaul is great. I definitely give "mad props" to J.Crew for managing to change their image successfully, while so many others have failed.

I also couldn't agree more with the last line too. Growing up, Ann Taylor and Talbots were "mom-stores". Today, I look at their offerings and definitely see pieces that are stylish & classic for all ages. Here's to hoping they can stage some of their own magical transformation too! :)

What are your thoughts on the article? Do you agree or disagree with any of the points made? Do you think J.Crew is moving in the right direction? :)

J.Crew {& Jenna Lyons!} Spotted in Lucky Magazine

"Thanks!" to Desert Flower, as well as Silver_Lining (in this post), who let us know about several J.Crew items (as well as Jenna Lyons) being spotted in the latest issue of Lucky Magazine. A big "thanks!" to Desert Flower who also scanned the image for us to view! (Click on the image above to see it larger.)

In addition to showcasing several J.Crew pieces, the article shares the following:

We love her style: Jenna Lyons
It's safe to say that the level of obsession with the J.Crew creative director's knockabout glamour has reached fever pitch. Here, some tips from the master.

"I'd describe my look as a little tomboy, a little disheveled, and a little granny. It's about pairing opposites: the sweet eyelet piece with the military jacket; the classic striped tee and the chunky, chunky jewelry."

"I'm in heels 90 percent of the time- I wear them with sweatpants. Being tall is fun, and there's something nice about not only being tall but then making yourself appear even taller."

"I like exaggerated pants: super-skinny, super-wide, super-high, or really slouchy. But I don't do well with a basic trouser. What interests me is going with something that's a bit more dramatic."

Do you like Jenna Lyons style? Do you agree with her tips/ quotes? What are your thoughts on the items featured? Have you tried on or purchase any of the items listed here? If so, please share! :)