Thursday, March 25, 2010

J.Crew News: J.Crew + Fenton-Fallen

Over at J.Crew's Facebook page (click here), they shared with us an article from the latest issue of Harper’s Bazaar magazine. According to J.Crew:
Our latest jewelry collaboration with Fenton/Fallon made Harper’s Bazaar’s top 10 “hottest, newest, latest” obsessions.
The article itself shares the following:
Cool Crew: J.Crew and Fenton-Fallon collaborate on a punk-meets-polished jewelry line
By Anne Monoky

April 2010


Like a page out of a romance novel, the proverbial love affair between J.Crew creative director Jenna Lyons and Fenton-Fallon designer Dana Lorenz ignited when the two were seated next to each other at a dinner party. "We couldn't stop talking," Lyons explains. Well, one thing led to another, and a jewelry collaboration was conceived. And the rest, as they say, is fashion history.


The seven-piece limited-edition collection of chunky statement necklaces and bracelets, called Fenton-Fallon for J.Crew, debuts this April. The reworked industrial metal pieces, which range in price from $95 to $295, lend a hip tough-chic appeal to the brand best known for its pitch-perfect staples. Lorenz elaborates on the project: "I didn't water my design down at all. I included all my iconic Fenton-Fallon things, like the pyramid studs, spikes, and jumbled chains." Providing that at the end of the day, opposites really do attract.
The collaboration between Fenton-Fallen & J.Crew (click here to shop the collection online) has been going on for awhile. (Refer to the December 29th "Sneak Peek: J.Crew's Crystal Box Necklaces" post.) Although, more pieces became available yesterday with the new arrivals. Apparently everyone loves this latest partnership. Take for example, a post over at NBC New York's The Thread ("We're Loving: Fenton/Fallon for J. Crew"), where the author is smitten with this new line.

Frankly, me don't likey ...at all! Am I alone in feeling that the pieces are über-expensive for metal (not even a bit of real gold or silver in there)? As for the style, they are definitely "of-the-moment" costume jewelry. I am all for costume jewelry, and I very much like the "tough but chic" look, but not the tangled metal mess I see. Do not even get me started at the prices for this line.

I am thinking that this new line isn't so much about mainstream profits, as it is to create buzz with the insiders of the fashion industry. Similar to the production of the sequin dress discussed in another article (refer to Tuesday's "J.Crew’s Jenna Lyons Talks" post). But maybe, I am in the minority on this.

What are your thoughts for the Fenton-Fallon for J.Crew line? Do you like the pieces in the collection? Do you think the prices are a good value for customers?

Quick Poll: Do you like the Fenton/Fallon™ for J.Crew collection?

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