Wednesday, March 17, 2010

J.Crew Email: Levi's 501 for J.Crew

"Thanks!" to Jaden who shared the following email that J.Crew sent earlier this week.

The email announces that new Levi's 501 jeans are available at J.Crew (click here to shop the entire line). Moreover, the jeans come in unique washes that were exclusively created for J.Crew.

An interesting factoid: Back in 1997, "Levi Strauss & Co. paid $25,000 for an approximately 100-year-old pair of jeans, believed to be one of the two oldest pairs of Levi's in existence." (Source: LA Times.)

Levi Strauss & Co. is definitely an iconic brand. I understand why J.Crew would want to partner with them.

What are your thoughts on J.Crew's partnership with Levi Strauss & Co.? Do you own or have tried on a pair of Levi's for J.Crew? If so, please share! ;)

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