Sunday, March 14, 2010

J.Crew Offers a DIY Class {crewcuts style}

The Crewcuts section (click here) of J.Crew offers something a bit different to parents... a do-it-yourself (DIY) tutorial!

Crewcuts Designer Jenny Cooper shares five of her favorite tips to personalize various pieces from the Crewcuts line. They are the following:
We totally went crazy doodling stars, hearts and critters on our rivet chinos. Then we studded one pocket (with a bedazzler) for a little rebel-cool flair.

A little scrap of cheerful yellow fabric inspired us to reinvent our favorite cashmere cardi. We stitched it into multilayered fabric flowers and sewed on a few mini bouquets. (Side note: Also try bits of ribbon or snip up a favorite top she's grown out of.)

All it takes is that zig-zag setting on the sewing machine and some colorful thread. Add a few bits of fun yellow fabric and voila.

Ok. this took forever but ended up looking really precious. We found a stash of colorful beads and used them to stitch fun designs, like flowers on a vine and a bright starburst on our striped anklets.

We heart hot pink and orange. So we grabbed a fabric pen in each color, picked up our white ruffled seesaw dress, and went dot, dot, dot...
I have to admit the DIY for a cardigan is a super cute idea! Although, I won't be using a cashmere cardigan like the tip does! ;)

What are your thoughts on the tips? Do you like this DIY marketing concept? Do you think J.Crew should incorporate an adult version? :)

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